Andrew Chaffin
// Co-Founder
Helps business leaders identify where data can create the most value and turn those priorities into a practical plan.
// argo analytics
Every important question turns into a data project.
Your team keeps piecing together the same data, rebuilding the same logic, and debating the same definitions. Every new request feels like starting over.
Argo gives you an experienced data and AI team to build a shared foundation around how your business actually works—so your next report, automation, or AI initiative builds on work already done.
// the problem
Your systems store data. They don’t model your business.
Your CRM knows accounts. Your ERP knows invoices. Your operational systems know transactions. But none of them represents the complete business.
So every dashboard, workflow, and data-science project rebuilds concepts like customer, product, revenue, and location from scratch. Definitions drift, logic gets duplicated, security is applied inconsistently, and every new question becomes another custom data project.
Without governed, entity-oriented master datasets, self-service analytics never becomes truly self-service—and AI has no reliable understanding of the business on which to operate.
The missing layer isn’t another dashboard. It’s a shared model of the business that every dashboard, application, analyst, and agent can use.
// customer.entity.map5 systems connected
Five systems. No shared customer.
- CRMAccount
- ERPBill-to customer
- SupportOrganization
- MarketingContact
- OperationsLocation
CUSTOMER MASTERnot definedA shared identity. Common definitions. Reusable logic.
- Unified identifierMissing
- Shared definitionMissing
- Data ownerUnclear
- Access policyInconsistent
- Business logicRebuilt downstream
definitions drift · logic gets duplicated · every new question starts from scratch
// our approach
// the solution01 / shared business model
Model the business. Build on it.
A shared foundation for your next report, workflow, and AI initiative.
GOLD / GOVERNED MASTER DATASETS
- Customers
- Products
- Orders
- Locations
- Definitions
- Ownership
- Access rules
- Lineage
- Quality checks
- Dashboards
- Self-service
- Automation
- AI
- Data science
- Dashboards
- Self-service
- Automation
- AI
- Data science
Supported by bronze and silver layers. Designed around your business.
Start with one priority entity. Deliver value. Expand the model.
// how we build02 / entity-first medallion architecture
Design backward. Build forward.
Start with the business model. Work backward to the data it needs.
- 01
Start with the decision.
What does the business need to know or do?
- 02
Define the master dataset.
Entity, grain, definitions, ownership, access.
- 03
Work backward to the sources.
Build the transformations that support the model.
Design
design starts here
GOLD
Governed master datasets
- Customers
- Products
- Orders
- Locations
SILVER
Clean, standardized, reconciled data
BRONZE
Source data, preserved
CRMERPOperationsAPIs
Governance and security span every layer.
Data flow
One priority entity at a time. A foundation that grows with the business.
// your team
Your data team. Already working together.
Building a strong data function takes more than filling individual roles. Argo brings experienced leadership, complementary expertise, and a shared approach to the work.
We help you set priorities, build a reusable data foundation, and keep improving it as your business evolves.
// our leadership team
John Stevens, PhD
// Co-Founder
Brings technical depth and analytical rigor to solving complex problems and building data foundations clients can trust.
Carter Beck
// Director of Consulting
Aligns delivery teams around each client's goals, keeping the work focused on quality, accountability, and measurable value.
Sandra Palmer
// Consulting Manager
Keeps client engagements organized and moving forward through clear communication, practical priorities, and consistent follow-through.
David Knight
// Consulting Manager
Translates complex business needs into practical solutions that clients can use today and extend as their needs grow.
// customer stories
Foundations we’ve already built.
Malwarebytes' sales operations team needed better visibility into its sales opportunities—how deals moved through the funnel, where gaps appeared, and where opportunities were falling through the cracks.
Argo built a sales opportunity master dataset that brought that information into a consistent, reusable view. That foundation helped the team track opportunities, diagnose issues across the sales process, and see where attention was needed.
Freddy's needed to coordinate menu-item price changes between its corporate business and franchisees. The work involved multiple data sources and an ongoing exchange of proposed changes, reviews, and updates.
Argo built a custom application in Domo that brought the data and workflow together, with write-back, review, and overwrite capabilities. It gave corporate and franchise teams a shared process for managing price changes, connecting the information they needed with the actions they needed to take.
The SmartCycle Group provided a BI software product to the auto recycling industry. Its core data processing ran as one large pipeline, making it difficult to finish within the required processing window.
Argo redesigned the pipeline to run work in parallel and combine the results afterward, adding quality and validation checks to make production runs more robust. We later re-architected delivery around a single-tenant publishing model, replacing the shared multi-tenant setup with an approach that made customer-level governance easier to manage.
// talk to us
Let’s talk about your situation.
Tell us about your business and what you’re looking to accomplish. We’ll talk through your priorities, explore where we can help, and identify a practical next step.
- 01
A conversation.
We talk through your priorities and where the gaps are.
- 02
A scoped first engagement.
We agree on one priority entity and what delivering it looks like.
- 03
Ongoing support, shaped around you.
We expand the foundation as your business needs it — at whatever pace fits.
Book a 30-minute conversation
Open the booking calendar →Prefer to send a note? Use the form below or email interest@argoanalytics.ai.